In case you haven't been following along lately, users of our BetSmart product have been enjoying a massively profitable football season. With an easy-to-use service providing valuable data and picks, most BetSmart subscribers have been raking in thousands of dollars in profit in the first year of our popular new service.

We do the work. You reap the benefits.

Our ethos is, as ever, about you winning. We provide a significant amount of market data to support picks that are unavailable elsewhere. For example, whenever you make a bet, you understand not only the player or team's recent performance, but how frequently the market hits.

Here are the Top 3 examples from our Prop Finder, Middle Betting Tracker, and Positive EV Tool in advance of the biggest betting weekend of the year:

Prop Finder

Stefon Diggs: Under 45.5 Receiving Yards

Despite leading the Patriots in receiving yards this season, Diggs has only hit Over this Line twice in his Last 9 Games games, and faces the No. 1 Pass Defense in the NFL against Wide Receivers this season.

It's possible Drake Maye has to go to him more during the Super Bowl, and of course, with any Receiving Prop, a single play can break it, but Diggs has consistently been on the wrong side of the line, and this is a bad matchup for him and Maye.

Kenneth Walker III: Over 2.5 Receptions

With Charbonnet out, Walker is the lead back in Seattle, and despite not being seen as much of a receiving threat, he has a good chance to grab the 3 Receptions needed to hit the over, even if only due to volume of work.

George Holani will also get a good workout in relief, and has a 1.5 line that looks good, but Walker will get more opportunities.

Drake Maye: Under 19.5 Pass Completions

Maye has been up against it this postseason, facing the Chargers, Texans and Broncos defenses, all of whom rank top-5 in defensive scoring. They've also all impacted Maye's ability to throw the ball, and he's hit this number only once in the last seven games he's played, after hitting seven times in the first fourteen.

The Super Bowl means that any prop can be obliterated by the desperation mode teams hit when the game is on the line, but it's a fair prediction to say the Seahawks pass defense will be an important factor in this game, and therefore decisive in this bet, too.

Positive EV Bets

Positive EV differs slightly to a normal prop bet. We refine these entirely by whether a particular sportsbook has mispriced the line. A good Positive EV strategy targets strong probability outcomes, with lower probability odds, and a staking strategy to maximize returns on the best opportunities.

Jaxon Smith-Njigba: Under 0.5 Rushing Attempts

JSN is going to be a big factor in this game, but he hasn't had a rushing attempt since December 7.

One thing that helps his chances here is that Rashid Shaheed, who joined the Seahawks midseason, has piled up 5 attempts since Njigba's last. With a 4.08% Positive EV margin at Fanatics, the smart money is to bet somewhere in the region of 3% of your bankroll on this Prop.

Christian Elliss: Over 6.5 Rushing Attempts

Elliss figures to be the biggest beneficiary if Robert Spillane either doesn't play, or leaves the game early because of his nagging injury. Elliss has been over this line 9 times already this season, and he will have a very real chance of doing so again in the Super Bowl.

Most importantly, Elliss is way underpriced, again by Fanatics, and the almost 12% positive EV reflects a market that is largely priced at 5.5 - If Spillane doesn't play, this one will look much better. If he does, maybe hold off.

Middle Bets

I love Middle Bets, as is well documented over the last few months. An ideal Middle Bet situation appears when 2 sportsbooks have differing lines for the same bet, giving you a chance to bet both the Over and the Under, with a chance to win both for minimal risk.

Cooper Kupp: 3 Receptions Exactly

Profit: 61.6% of total stake
Maximum Loss: 18.19% of total stake

Anyone who has followed my Middle Betting advice this season knows I love Player Receptions Middle Bet Markets.

These consistently-profitable markets have been hitting at a higher rate than any other NFL market, because the range of outcomes tends to be incredibly narrow.

The way that Player Receptions are accrued — one per play, slow burning — means that any low Target Line is a must-play.

Now that we've added 'Target Line' data to our Middle Betting Tool, you can also see that if you're betting any middle value below exactly 7 receptions, it's likely to be profitable in the long run.

In this case, Cooper Kupp getting 3 Receptions is an easy sell.

Kupp is a reliable receiver, and he regularly hits this kind of number. I don't need to tell you that outside of basketball, this is my go-to market, so even with the slightly higher loss percentage, I'll play this.

Sam Darnold or Drake Maye: 20 Pass completions exactly

Maximum Potential Profit: 81% of total stake
Maximum Potential Loss: 9.5% of total stake

This is a nice bet with high upside and a much lower risk.

If you stake $30 on either side, the maximum you're losing is only $6, but the maximum you can win is $48.60.

Those kind of Middle Bets work for me, because they're tapping into the kind of 'rinse and repeat' value you can play without worrying about. You'd need to lose 10 of them to feel it.

I'll play both of these, and if either hits, you're almost doubling your money.

The Maye bet in particular makes a ton of sense, because there's a lot less risk. I just personally think the Darnold line is more likely to hit, but Middles are a numbers game, and I like to bet more volume of decent bets with low risk, to maximize my chances of a return.

BetSmart Tools

The tools we have at BetSmart mean that not only are these a great example of bets you can play, but they're updating constantly in real time, so new opportunities are constantly popping up.

Personally, I've found the NFL and NBA incredibly profitable over the last 6 months, and I'm looking forward to the MLB season and March Madness too, both areas where we have tried-and-tested data ready to go from 2025.

If you want to check out BetSmart's live picks, you can get a 14 day free trial here, and a special discount is active right now, which remains active as long as you're a member.