The 2025 NFL season is officially here, which also means the beginning of the betting season for many in the United States. Americans are expected to wager a record $30 billion this season according to the American Gaming Association – an 8.5% increase from last year.

If you are one of those bettors, Pickwatch is here to help with expert picks and our new BetSmart subscription package, which features sports betting tools that will help you wager wisely, and make you a smarter bettor.

NFL Week 1 Preview

Two standalone divisional match-ups get things going in Week 1. The defending champion Eagles host their NFC East rivals the Cowboys, while the Chiefs look for an eighth consecutive victory over the Chargers.

The Sunday slate is filled with several great match-ups. This includes an infamous Tuck Rule Game rematch between the Raiders and Patriots, both of which are among the teams expected to make a big improvement from 2024. One will get a head start on potentially doing that.

The NFC North might be the most competitive division with the Lions and Packers each having realistic Super Bowl aspirations, and these teams will face off in one of the premier Week 1 battles. Similar goals reside in Baltimore and Buffalo, which reprise their AFC Divisional meeting from January.

The week concludes on Monday as the Bears host the Vikings. How will Caleb Williams do as a second-year NFL quarterback under new coach Ben Johnson and how will JJ McCarthy fare in his first full season as a healthy pro QB? Some questions which are set to be answered.

How BetSmart Can Help

BetSmart can help you generate guaranteed profit on some wagers, while also providing successful long-term strategies and opportunities for big wins. Among the new features offered in the subscription package are an arbitrage bet tracker, a positive expected value identifier, a middle bets finder, and a promo conversion tool.

Arbitrage

The BetSmart Arbitrage Betting Tool scans odds across numerous sportsbooks to find opportunities where you can wager on both sides of a market and lock in a guaranteed profit, regardless of the outcome. These aren't massive wins, but rather steady low-risk returns that slowly increase your overall return on investment.

This and other strategies can be especially beneficial to build bankroll this NFL season. For example, if you were to see that Brock Purdy's Total Pass Completions line at +120 for the Over at Fanatics Sportsbook, and -105 for the Under and BetRivers, placing the right amount of money on each would result in a solid arbitrage percentage, and a small guaranteed win.

Positive EV

Similar to arbitrage, the positive expected value (EV) strategy is not a short-term process. Although not every bet is successful, the wagers you place using the BetSmart Positive EV Betting Tool ultimately have an edge over the sportsbook.

This is a proven long-term approach that complements other strategies. Using proprietary data, BetSmart scans thousands of lines in real time, compares them to fair odds from advanced models, and highlights only the bets with true value.

Middle Bets

The BetSmart Middle Betting Tool helps you spot opportunities where you can bet both sides of a specific market, and win both bets if the result lands in between. It’s a good way to balance steady growth with the chance for bigger wins, with little risk.

For example, you may find a game with a Total Points line listed at Under 50.5 on Caesars Sportsbook, but Over 49.5 at BetMGM. There, you'd be able to find the opportunity to bet both, and if the total points combined ends up being, you win both bets. If not, you only have a small loss.

Promo Conversion

The BetSmart Promo Conversion Tool helps you take advantage of the many promotions offered at sportsbooks and work around their play-through requirements. While you may have already claimed most promos from the major sportsbooks, we identify opportunities you may have missed, and help you convert these bonuses.

This includes more niche sportsbooks in various states like Bally Bet, which offers $50 in bonus bets upon sign-up, and Sporttrade, which allows users to earn 10% cash back on each qualifying bet of up to $100 over the first seven days. Once you claim the promos, we also make it easy to get through rollover and playthrough requirements, and turn the bonus credits you get from into real cash without the research.

Sign Up For a BetSmart Free Trial Today

Ready to give BetSmart a try? Claim a 7-Day Free Trial today, and start profiting this NFL season.